The Valerie Fund

thevaleriefund.org

Who are they?

The Valerie Fund's mission is to provide individualized care to children at medical centers close to home, as they believe the most effective way to heal children is to treat them not just medically but emotionally, socially and developmentally.

This project was a little different for us, since we didn’t build the final site. In support of an upcoming capital campaign, the Valerie Fund wanted to restructure and redesign their website to better reflect their stature and better convey their mission. We worked closely with the folks at The Valerie Fund and their tech team to make sure the site reflected everyone’s vision.

Why do they need us?

• The Valerie Fund was transitioning from being a small organization to one with a more national presence. We worked with them to develop a strategy for expanding their brand and message.

• They needed a way to frame their mission and convey basic information about the organization that was getting lost on their previous site. We designed the site to present a lot of diverse information in the top navigation, making potentially overwhelming content digestible and easy to read.

• The Valerie Fund relies on many annual signature events to raise funds and promote its cause. We developed an easy way to create new events and manage recurring events, presenting them in a simple, attractive, and consistent design.